Bram Westenbrink New CCO Heineken

Bram Westenbrink New CCO Heineken

10-07-2023 Heineken has announced that Bram Westenbrink will assume the position of Chief Commercial Officer effective September 1, 2023. He succeeds James Thompson.

James Thompson recently turned 60 and says it is time for him to step down from his full-time, executive position. He will step down as cco as of Aug. 31 and will remain on as a consultant during the transition period. He will leave Heineken on December 31, 2023.

Bram Westenbrink has been with Heineken since 2003, where he started as a Business Trainee. He held the position of Marketing Director in several countries and has been Global Head Heineken Brand since June 2020.

CEO Dolf van den Brink on Westenbrink's appointment: “During his time at Heineken, James has brought a strong consumer-centric, creative mindset and expertise from a nearly forty-year commercial career to our business. His focus has been on putting in place strong foundations for us to achieve our dream - to shape the future of beer and beyond to win the hearts of consumers. I would like to express my gratitude to James for his many meaningful contributions to Heineken. I look forward to continuing working with him until the end of the year and then wish him all the best for the future.”