Implementation and Transformation

A good strategy is one thing, actually implementing that strategy is quite another. Obviously, the parameters include good people, good leadership, a good HR system. But when it comes to the implementation itself, the past few decades have been a true roller coaster for the chief operating officer (COO) and his/her troops.

At the cradle of this roller coaster are some major trends. At an accelerating pace after the fall of the USSR, companies have started to look internationally for their purchasing and supply chains. Complex factors affect those decisions. Price matters, but so does quality of production, availability of raw materials, other production, and so on. For a few years now, however, the trend of internationalization has been halted: the trade relationship between China, the United States, European countries and Russia has come under increasing pressure.

Both this earlier expansion of the supply chain and the recent setback present COOs with major challenges. First it was ‘am I on the right track?’ Now it is also ‘what if the course I took no longer exists?’ Since 2020 this trend has been reinforced by the threat of pandemics, which can simply endanger companies' access to certain countries: a logistical nightmare.

The second major trend is that of digitalization. That is nothing new, of course. The letter was followed by the wire transfer and then by the fax and telephone. But with the arrival of the Internet combined with fast computers, this evolution has accelerated. ‘Digitalization’ is what we call it, and disruption: business models are changing so fast through digitalization and the rise of artificial intelligence that it is no longer a question of evolution but rather of revolution. It is up to the COO to keep up with this pace in the process of implementation.

This is a hell of a job because it means that such an implementation requires not only its own implementation strategy but also a great deal of entrepreneurship. After all, which IT infrastructure do you choose, does it have to be top of the line or perhaps cheaper than that used by the competition? Do you develop it yourself or do you outsource? Does the same hold for technological progress in production? What about marketing automation, robotization, warehousing, fulfilment and other logistics? How sustainable should your transport be? How local will production need to be?

The COO position may still be a position that, in the hierarchy, is just below the executive board, frequently in the executive committee (the ExCo), but, in terms of responsibilities, the position is not inferior to the top jobs of CEO and CFO.

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Paul de Krom (Louwman Group): ‘Mobility Services Are the Future’

The Louwman group is transitioning from car importer to mobility provider. Paul de Krom has been the new CEO of the family-owned company since spring 2023. ‘Our automotive activities are at the essence of this company, but our ambition is mobility for life. We want to offer appropriate mobility solutions to our customers in all stages of life.’

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What benefit does the private sector really have from the government? And what does it need? Johan Kerver (evofenedex) discusses these questions with Ingrid Faber, CEO at Faber Group, and Jan Nooitgedagt, member of several supervisory boards. Both see the value of government leadership and direction, but they feel the government is not fully embracing its role. Collaboration, too, is lacking. ‘The gap between the private sector and government is truly astonishing.’

How intelligent will the future be? This question is both complex and fascinating as it relates to technological progress and, in particular, artificial intelligence (AI). As computer scientist Alan Kay noted: ‘The best way to predict the future is to invent it.’ In this piece, Rudy Kuhn and Michiel Pieters from data processing company Celonis explore the three possible forms of partnerships when AI is equipped with process-specific knowledge and deployed in decision-making.

Ingrid Faber and Jan Nooitgedagt on public-private partnerships: ‘Improvement is often simple’

What benefit does the private sector really have from the government? And what does it need? Johan Kerver (evofenedex) discusses these questions with Ingrid Faber, CEO at Faber Group, and Jan Nooitgedagt, member of several supervisory boards. Both see the value of government leadership and direction, but they feel the government is not fully embracing its role. Collaboration, too, is lacking. ‘The gap between the private sector and government is truly astonishing.’

From Human to Hybrid Decision-Making

How intelligent will the future be? This question is both complex and fascinating as it relates to technological progress and, in particular, artificial intelligence (AI). As computer scientist Alan Kay noted: ‘The best way to predict the future is to invent it.’ In this piece, Rudy Kuhn and Michiel Pieters from data processing company Celonis explore the three possible forms of partnerships when AI is equipped with process-specific knowledge and deployed in decision-making.

Corporate social responsibility and profit maximization do not necessarily have to be opposing interests, argue Hilde van der Baan and Gijs Linse of A&O Shearman, though investors do often differ in their views on the risks of sustainable investments and the timeframe in which they expect these investments to pay off. To further accelerate the transition, a more competitive capital market and consistent government policy are required.

UWV, the public service provider assisting job seekers, is currently seeking new employees. The core of the recruitment campaign revolves around the idea that professionals at UWV get to do meaningful work with substantive challenges. ‘I recommend every company to explicitly mention significance,’ says HR Director Madeline Dessing, who is also an enthusiastic advocate for enhancing the well-being of colleagues.

Trust and cooperation are the real success factors of the energy transition – and perhaps even more decisive than technology or money. So argues Marco Bosman, Director of Public and Regulatory Affairs Netherlands at Vattenfall.

Shareholders as allies in the sustainable transition

Corporate social responsibility and profit maximization do not necessarily have to be opposing interests, argue Hilde van der Baan and Gijs Linse of A&O Shearman, though investors do often differ in their views on the risks of sustainable investments and the timeframe in which they expect these investments to pay off. To further accelerate the transition, a more competitive capital market and consistent government policy are required.

Madeline Dessing (UWV): ‘Meaningful Work Contributes to Employee Well-being’

UWV, the public service provider assisting job seekers, is currently seeking new employees. The core of the recruitment campaign revolves around the idea that professionals at UWV get to do meaningful work with substantive challenges. ‘I recommend every company to explicitly mention significance,’ says HR Director Madeline Dessing, who is also an enthusiastic advocate for enhancing the well-being of colleagues.

Trust And Cooperation As Building Blocks Of The Energy Transition

Trust and cooperation are the real success factors of the energy transition – and perhaps even more decisive than technology or money. So argues Marco Bosman, Director of Public and Regulatory Affairs Netherlands at Vattenfall.

Sustainable Design: Eight Phases and a Different Mindset

For a product to be sustainable from cradle to grave, eight phases of the life cycle must be considered during design. However, a strategic plan to integrate design for sustainability into the entire business operation is often lacking. Designing with prolonging of use and end of life in mind is therefore a complex operation that requires strong leadership, argue Remko de Bruijn and Pim Rossen.

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Paul de Krom (Louwman Group): ‘Mobility Services Are the Future’

The Louwman group is transitioning from car importer to mobility provider. Paul de Krom has been the new CEO of the family-owned company since spring 2023. ‘Our automotive activities are at the essence of this company, but our ambition is mobility for life.'

Marnix van Stiphout: 'ING is Not Your Usual Company'

Marnix van Stiphout has been COO and member of the management Board of banking group ING for a year and a half. During this time, he mainly worked on the realization that operations form an extremely important part of the bank. 

The Challenges in Making the Value Chain More Sustainable

Mark van Kruijsbergen of construction company Royal BAM Group and Douglas Lamont of chocolate brand Tony’s Chocolonely have completely different challenges in making the value chain more sustainable and socially accountable. What they share is their intention not only to do better themselves, but also to get the rest of the industry moving. By being transparent about their starting point and steps yet to be taken, for example. And also: ‘By proving that you can do the right thing and still make a good profit margin.’

Take Responsibility Of The Chain And Accelerate Progress Together

Transformation Requires Choices

Gerrit Buitenhuis (Sligro): ‘Our Logistics Challenge Is Quite Simple’

Pieter Heij (HEMA) on an Efficient Logistics Chain

The COO Operates Innovatively And Beyond Established Frameworks

Brian Tjemkes on Public-Private Collaboration: ‘Everyone Is Focused on Their Own Piece of the Puzzle’

Ideally, pension specialist Roos van der Velden would have liked to see a mandatory pension for everyone. But politicians do not dare to do that. In her view, the Future Pensions Act (WTP) is a meager alternative. ‘That the WTP is better suited to the current labor market is an unworldly idea.’

Companies will soon be allowed to choose whether to ‘opt in’ when the WTP is introduced. There is something to be said for both opting in but also for not doing so. But, says Daan Kleinloog, actuary at Sprenkels and chairman of the Royal Actuarial Society: ‘Not to opt in means that the compensation costs will have to come from the premiums and premiums will go up, or accrual will go down.’

Pension Specialist Roos van der Velden: 'The Real Problem Is Not Being Addressed'

Ideally, pension specialist Roos van der Velden would have liked to see a mandatory pension for everyone. But politicians do not dare to do that. In her view, the Future Pensions Act (WTP) is a meager alternative. ‘That the WTP is better suited to the current labor market is an unworldly idea.’

Daan Kleinloog: 'New Pension System is Not Getting Any Simpler'

Companies will soon be allowed to choose whether to ‘opt in’ when the WTP is introduced. There is something to be said for both opting in but also for not doing so. But, says Daan Kleinloog, actuary at Sprenkels and chairman of the Royal Actuarial Society: ‘Not to opt in means that the compensation costs will have to come from the premiums and premiums will go up, or accrual will go down.’

Theo Gommer on the New Pension System: ‘It Is Still Too Impersonal’

Theo Gommer on the New Pension System: ‘It Is Still Too Impersonal’

With the introduction of the Future Pensions Act (WTP), the pension system is being addressed - and it was inevitable. Pension lawyer Theo Gommer comments on the new scheme. ‘There is still too little freedom of choice. We need to move on to a WTP 2.0.’
Saskia Klep (Saxo Bank): ‘An Intense Migration’

Saskia Klep (Saxo Bank): ‘An Intense Migration’

Saskia Klep put a ‘definitive full stop’ behind a long and challenging change process. The CEO of Saxo Bank Netherlands led the integration of clients from Dutch BinckBank to Danish Saxo’s investment platform in recent years and shares her lessons learned. ‘It was an extremely hectic time.’
Marnix van Stiphout: 'ING is Not Your Usual Company'

Marnix van Stiphout: 'ING is Not Your Usual Company'

Marnix van Stiphout has been COO and member of the management Board of banking group ING for a year and a half. During this time, he mainly worked on the realization that operations form an extremely important part of the bank. 'We are now assisting in shaping the future of this bank.'
Arjen Linders (Mediq): 'Focus on Daily Operations'

Arjen Linders (Mediq): 'Focus on Daily Operations'

Over the past two years, everything that used to be relatively stable has been upended. To be able to make choices and continue delivering the best possible care in turbulent times, Mediq’s director Arjen Linders works towards getting and keeping the basics in order. As his focus is fully on day-to-day operations, certain projects are on hold for now. They will get done eventually. “To make the future happen, we must first manage the present.”
Time for an Electrification Revolution

Time for an Electrification Revolution

Fossil-free energy is the future, but the necessary electrification is going much too slowly. This is why we need an electrification revolution. The government has to take the necessary action now, and companies will need to get on board with the same sense of urgency.
Ahmed El-Hoshy (OCI): 'Sustainability is Not a Zero-Sum Game'

Ahmed El-Hoshy (OCI): 'Sustainability is Not a Zero-Sum Game'

OCI is working on decarbonizing products and processes through the use of waste and renewable energy sources. CEO Ahmed El-Hoshy sees it as his task in the industry to do what is possible within his organization. He urges for a clear framework and regulations for the benefit of all. We are not rivals in the pursuit of sustainability. ‘If our competition is successful in reducing the CO-2 emissions and can create a market for green and blue hydrogen, it would be good for them as well as ourselves.’
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