Arno de Jong appointed new Chief Customer Officer of Nederlandse Loterij
09-07-2024 As of July 1st, Arno de Jong has been appointed as the new Chief Customer Officer (CCO) of Nederlandse Loterij.
Arno de Jong has been with Nederlandse Loterij since 2016, serving as the Chief Marketing Officer (CMO). Prior to this, he held roles such as Director of Reader Market at AD NieuwsMedia and Marketing Director at De Lotto, the organization that merged with the Nederlandse Staatsloterij in 2016 to form Nederlandse Loterij.
In his new role, De Jong will be responsible for customer strategy, the gaming brands and the comprehensive commercial policy of Nederlandse Loterij. As CCO, he will also join the executive board of the gaming organization, which currently includes CEO Arjan Blok and CFRO Jet Roos-van Aerssen.
Alexander Pechtold, chairman of the supervisory board of Nederlandse Loterij, stated: "With Arno de Jong as CCO on the executive board of Nederlandse Loterij, we place an even greater emphasis on our players at the heart of the organization. This ensures that we remain leading and distinctive in the future – both digitally and in-store. Arno’s entrepreneurial and creative spirit makes him the ideal person to guide Nederlandse Loterij in its desired progression.”