Ordina Appoints Monika van Hoogenvest as Chief Marketing Officer
30-05-2022 On May 30, 2022, Ordina announced that Monika van Hoogenvest will become the new Chief Marketing Officer and member of the Executive Committee with immediate effect.
Monika van Hoogenvest is the former Vice President Global Products & Solutions at The Adecco Group. Van Hoogenvest completed her training in Account Management with the Association of Community College Trustees in 2001 and started her career as a consultant at Capgemini. From 2006 to 2011, she held various marketing positions at Capgemini and worked for more than 3 years as Marketing & Communication Manager at the Kamer van Koophandel (Dutch Chamber of Commerce).
Van Hoogenvest subsequently joined Korn Ferry (formerly Hay Group) as Marketing & Communications Manager Benelux and soon after became Marketing Director of Central Europe, then Global Marketing Director and ended her career at Korn Ferry as Vice President Global Strategic Marketing.
Van Hoogenvest will continue to build on Ordina's brand positioning and marketing and communication channels. In addition, she will also focus on strengthening brand ambassadorship within the company.
Van Hoogenvest indicates that “distinguishing capacity within the IT sector requires a personal approach. Employees who act as brand ambassadors make the business more personal and thus increase the loyalty of relations and clients.”
She sees a role for marketing to facilitate employees in their communicative role. “Brand ambassadorship requires a marketing strategy with a lot of personal contact moments, with stimulating content and look & feel.”
With the new appointment of Monika van Hoogenvest, Ordina's Executive Committee consists of Jo Maes (CEO), Joyce van Donk (CFO) and Monika van Hoogenvest.