Interviews

For two years now Rutger van der Leeuw has been CEO of Enexis, the grid operator responsible for the construction, management, and maintenance of the gas and electricity grids in the south and northeast of the Netherlands. In a sector that is almost constantly under scrutiny, he strives to achieve a balance between social impact and business results. ‘It is our job to be flexible at the front end and to maintain as much calm as possible at the back end.’

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Mark Rutten has been CFO and a member of the executive board of brewer Royal Swinkels since 2024. He came over from competitor Heineken, where he worked abroad for many years. His ambitions at Swinkels? To think more internationally and be a little bolder when it comes to investments. ‘Yes, that is probably the opposite of what you would expect from a CFO.’

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Political developments on a global scale are happening rapidly, and not all in a favorable direction. To adapt is essential, but outdated thinking on feasibility and efficiency hinders bolstering our resilience. Rob Bauer, former chairman of the NATO Military Committee and currently an Edge Fellow at Deloitte, emphasizes, together with Deloitte partner Kim Vrielink, that the current security crisis requires enormous effort from both government and the business community. ‘Societal resilience does not depend solely on military strength.’

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After a long stay abroad, Mirjam van Thiel is back in the Netherlands as group CFO of Acomo, a holding company of ten companies focused on plant-based foods. Van Thiel's goal: to establish roots in her own country and grow with her organization. ‘People want healthy and tasty food, food security, and sustainably produced food. We are working on all these themes and see many opportunities for our companies to grow autonomously.’

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Rutger van der Leeuw (Enexis): ‘More copper in the ground is not the solution’

For two years now Rutger van der Leeuw has been CEO of Enexis, the grid operator responsible for the construction, management, and maintenance of the gas and electricity grids in the south and northeast of the Netherlands. In a sector that is almost constantly under scrutiny, he strives to achieve a balance between social impact and business results. ‘It is our job to be flexible at the front end and to maintain as much calm as possible at the back end.’

Read more

Mark Rutten (Swinkels): ‘We can make bigger investments’

Mark Rutten has been CFO and a member of the executive board of brewer Royal Swinkels since 2024. He came over from competitor Heineken, where he worked abroad for many years. His ambitions at Swinkels? To think more internationally and be a little bolder when it comes to investments. ‘Yes, that is probably the opposite of what you would expect from a CFO.’

Read more

Resilience as a public-private matter

Political developments on a global scale are happening rapidly, and not all in a favorable direction. To adapt is essential, but outdated thinking on feasibility and efficiency hinders bolstering our resilience. Rob Bauer, former chairman of the NATO Military Committee and currently an Edge Fellow at Deloitte, emphasizes, together with Deloitte partner Kim Vrielink, that the current security crisis requires enormous effort from both government and the business community. ‘Societal resilience does not depend solely on military strength.’

Read more

Mirjam van Thiel (Acomo): ‘A CFO is more than the financial conscience’

After a long stay abroad, Mirjam van Thiel is back in the Netherlands as group CFO of Acomo, a holding company of ten companies focused on plant-based foods. Van Thiel's goal: to establish roots in her own country and grow with her organization. ‘People want healthy and tasty food, food security, and sustainably produced food. We are working on all these themes and see many opportunities for our companies to grow autonomously.’

Read more
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Portuguese Maria Montenegro has been chief strategy officer (CSO) at data supplier/tech company Wolters Kluwer ‘since Valentine’s Day 2022.’ Starting out with ten employees, she now leads a department of seventy people. ‘We are more than ever a tech company. I, together with others, work closely on fostering an innovative culture.’

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The Ministry of Defense is facing an unprecedented scale-up. How is the organisation doing it, what are the challenges they face and what is the role of the business community? Sjoerd van der Smissen of Deloitte says: ‘The business community needs to take on its role.’ He is in conversation with Secretary General of Defense Maarten Schurink. ‘Businesses can be of help to both society and Defense.’

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Bas Brouns has been working in various financial positions at KLM for almost 30 years. As CFO since April 2024, he is ultimately responsible for the finances of the Dutch airline. Brouns took his seat in the financial cockpit at a crucial moment. KLM needs to invest billions in fleet renewal, while profitability is lagging behind that of sister company Air France. But, ‘KLM seems not made for quick growth.’

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More than ever, the CoSec has a pivotal role within contemporary organizations and involved in effective governance. Under the leadership of Gert van der Houwen and Romy Blankenspoor, VDH Bestuurszaken has developed into an expert in the field of ‘good governance and effective management.’ They recently began assisting companies to recruit and select the right CoSec. ‘It is up to the CoSec to bring two worlds together, to bring valuable ideas from one side of the table to the other.’

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Maria Montenegro (Wolters Kluwer): ‘Steady, continuous transformation’

Portuguese Maria Montenegro has been chief strategy officer (CSO) at data supplier/tech company Wolters Kluwer ‘since Valentine’s Day 2022.’ Starting out with ten employees, she now leads a department of seventy people. ‘We are more than ever a tech company. I, together with others, work closely on fostering an innovative culture.’

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Collaboration between defense and industry: ‘Innovate and scale up’

The Ministry of Defense is facing an unprecedented scale-up. How is the organisation doing it, what are the challenges they face and what is the role of the business community? Sjoerd van der Smissen of Deloitte says: ‘The business community needs to take on its role.’ He is in conversation with Secretary General of Defense Maarten Schurink. ‘Businesses can be of help to both society and Defense.’

Read more

Bas Brouns (KLM): ‘Our main aim is increasing the margin’

Bas Brouns has been working in various financial positions at KLM for almost 30 years. As CFO since April 2024, he is ultimately responsible for the finances of the Dutch airline. Brouns took his seat in the financial cockpit at a crucial moment. KLM needs to invest billions in fleet renewal, while profitability is lagging behind that of sister company Air France. But, ‘KLM seems not made for quick growth.’

Read more

‘The Company Secretary plays a crucial role’

More than ever, the CoSec has a pivotal role within contemporary organizations and involved in effective governance. Under the leadership of Gert van der Houwen and Romy Blankenspoor, VDH Bestuurszaken has developed into an expert in the field of ‘good governance and effective management.’ They recently began assisting companies to recruit and select the right CoSec. ‘It is up to the CoSec to bring two worlds together, to bring valuable ideas from one side of the table to the other.’

Read more

In 2025, hastening the energy transition is not only necessary to stop climate change. A green economy also strengthens Europe’s strategic autonomy. Under the leadership of Willemien Terpstra, Gasunie is building a future energy system. ‘We are at a tipping point, and we want to keep the industry on board.’

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Right at the beginning of this interview we discuss an important question: ‘Two years ago, you clearly felt ready to take on the challenge of becoming the president-director of Shell Netherlands. Why?’ Despite Shell currently facing gale-force headwinds, Frans Everts has a clear answer: ‘I found it important to bring our story to the fore and engage in the debate.’ That extends beyond the concern itself: ‘I want to prevent us from, in five years' time, realizing that we no longer have a European industry. If we do not make a concerted effort now, that will be the outcome.’

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‘The tour through nine countries accelerated my onboarding,’ says Alex Holt about her first hundred days as Chief Sustainability Officer (CSO) at Ahold Delhaize.

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As President Europe of Royal FrieslandCampina, Dustin Woodward sees himself as the link between where the group is today and where it wants to go. Woodward wants to succeed commercially but also to contribute to the climate transition of dairy farms. ‘It is important to constantly return to the question of why we do the things we do. That gives meaning to our activities.’

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Willemien Terpstra (Gasunie): ‘Setting up new energy systems is the only way’

In 2025, hastening the energy transition is not only necessary to stop climate change. A green economy also strengthens Europe’s strategic autonomy. Under the leadership of Willemien Terpstra, Gasunie is building a future energy system. ‘We are at a tipping point, and we want to keep the industry on board.’

Read more

Frans Everts (Shell Netherlands): ‘The market demand is not there yet’

Right at the beginning of this interview we discuss an important question: ‘Two years ago, you clearly felt ready to take on the challenge of becoming the president-director of Shell Netherlands. Why?’ Despite Shell currently facing gale-force headwinds, Frans Everts has a clear answer: ‘I found it important to bring our story to the fore and engage in the debate.’ That extends beyond the concern itself: ‘I want to prevent us from, in five years' time, realizing that we no longer have a European industry. If we do not make a concerted effort now, that will be the outcome.’

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The first 100 days as CSO of Ahold Delhaize

‘The tour through nine countries accelerated my onboarding,’ says Alex Holt about her first hundred days as Chief Sustainability Officer (CSO) at Ahold Delhaize.

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Dustin Woodward (FrieslandCampina): 'Focus on things that truly make a difference'

As President Europe of Royal FrieslandCampina, Dustin Woodward sees himself as the link between where the group is today and where it wants to go. Woodward wants to succeed commercially but also to contribute to the climate transition of dairy farms. ‘It is important to constantly return to the question of why we do the things we do. That gives meaning to our activities.’

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Essays

Recent figures from the Netherlands Bureau for Economic Policy Analysis (CPB) and ABN AMRO paint a positive picture of Dutch purchasing power. Households with incomes between €21,000 and €70,000 had more disposable income in 2023 than in 2019, despite sharp price increases.However, a new study by Deloitte, Financial health of Dutch households, shows that almost half of all Dutch households – 47 percent – are nevertheless financially vulnerable or unhealthy. What can be done about this?

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It is time to stop telling women that they are insecure. Instead, companies would be better off focusing their attention on changing the systems that make women insecure, writes Maartje Laterveer.

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International tensions and an escalating trade war are causing great uncertainty. The role of CFOs – who will have to adapt to new trade flows and be alert to new market opportunities – is more strategic than ever. But there is also reason for optimism, was the message at Deloitte’s recent CFO dinner at the H'art Museum in Amsterdam. ‘Companies that dare to reposition themselves, will see new opportunities opening up.’

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Generative AI (GenAI) is rapidly transforming the digital world. Europe finds itself in a complex position. On the one hand, the continent wants to benefit from the advantages that GenAI offers, on the other, it struggles with a growing dependence on American technology giants. Europe needs to find a balance, writes Naser Bakhshi of Deloitte. But how?

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Financial vulnerability in the Netherlands

Recent figures from the Netherlands Bureau for Economic Policy Analysis (CPB) and ABN AMRO paint a positive picture of Dutch purchasing power. Households with incomes between €21,000 and €70,000 had more disposable income in 2023 than in 2019, despite sharp price increases.However, a new study by Deloitte, Financial health of Dutch households, shows that almost half of all Dutch households – 47 percent – are nevertheless financially vulnerable or unhealthy. What can be done about this?

Read more

‘Insecure women’ as a convenient and dangerous argument

It is time to stop telling women that they are insecure. Instead, companies would be better off focusing their attention on changing the systems that make women insecure, writes Maartje Laterveer.

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The CFO as strategic navigator in a new world order

International tensions and an escalating trade war are causing great uncertainty. The role of CFOs – who will have to adapt to new trade flows and be alert to new market opportunities – is more strategic than ever. But there is also reason for optimism, was the message at Deloitte’s recent CFO dinner at the H'art Museum in Amsterdam. ‘Companies that dare to reposition themselves, will see new opportunities opening up.’

Read more

Europe’s path to digital sovereignty

Generative AI (GenAI) is rapidly transforming the digital world. Europe finds itself in a complex position. On the one hand, the continent wants to benefit from the advantages that GenAI offers, on the other, it struggles with a growing dependence on American technology giants. Europe needs to find a balance, writes Naser Bakhshi of Deloitte. But how?

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In the report Life science and healthcare predictions 2030, Deloitte, based on ten trends, sets out what the Dutch healthcare system could look like in 2030. Reflecting on the Dutch healthcare sector, it proves to be confronted with challenges including, but not limited to, rising costs, staff shortages and increasing health differences between population groups. It has become crucial to organize and accelerate the transition to a future-proof and resilient healthcare system.

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The world will, by 2070, have almost 10 billion people who will need to be fed, without placing an irresponsible burden on the environment. The technological and economic possibilities are available – but now is the time to translate them into concrete action. Deloitte's new report, ‘Turning point: Feeding the world sustainably’, offers a roadmap to this end.

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Half of employees familiar with generative AI frequently use GenAI tools without the explicit employer approval. This is the conclusion of large-scale research by Deloitte, Trust in Generative AI. Currently, only a third of Dutch companies actively encourage the use of AI tools. Deloitte advises them to develop clear guidelines and policies around the use of GenAI in the workplace.

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According to Mohamed Bouker, partner at Deloitte, the question every chief financial officer should be asking themselves is how, in a world filled with economic uncertainties, the smart use of artificial intelligence (AI) can be leveraged to meet sustainability obligations and future-proof their organizations. The CFO who best connects the three lines of the CFO triangle will be tomorrow’s winner.

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From care to health

In the report Life science and healthcare predictions 2030, Deloitte, based on ten trends, sets out what the Dutch healthcare system could look like in 2030. Reflecting on the Dutch healthcare sector, it proves to be confronted with challenges including, but not limited to, rising costs, staff shortages and increasing health differences between population groups. It has become crucial to organize and accelerate the transition to a future-proof and resilient healthcare system.

Read more

Feeding 10 billion people sustainably: it is possible

The world will, by 2070, have almost 10 billion people who will need to be fed, without placing an irresponsible burden on the environment. The technological and economic possibilities are available – but now is the time to translate them into concrete action. Deloitte's new report, ‘Turning point: Feeding the world sustainably’, offers a roadmap to this end.

Read more

Safe use of AI in the Workplace: Guidelines are Essential

Half of employees familiar with generative AI frequently use GenAI tools without the explicit employer approval. This is the conclusion of large-scale research by Deloitte, Trust in Generative AI. Currently, only a third of Dutch companies actively encourage the use of AI tools. Deloitte advises them to develop clear guidelines and policies around the use of GenAI in the workplace.

Read more

CFO Survey Deloitte: How to survive the CFO Triangle

According to Mohamed Bouker, partner at Deloitte, the question every chief financial officer should be asking themselves is how, in a world filled with economic uncertainties, the smart use of artificial intelligence (AI) can be leveraged to meet sustainability obligations and future-proof their organizations. The CFO who best connects the three lines of the CFO triangle will be tomorrow’s winner.

Read more

There seems to be consensus on remuneration policy in the boardrooms of the Netherlands' largest companies. From time to time, however, the remuneration of executive directors and supervisory directors does still provoke differences of opinion, as evidenced by the publicly expressed concerns of ABN AMRO's supervisory directors questioning whether the bank should increase CEO compensation to attract a better candidate. Roel van der Weele, director of executive compensation at Deloitte, writes that rewarding according to strict frameworks is everything but ideal.

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In recent years, businesses have set bold sustainability goals, but optimism is now being tempered by a more realistic understanding of the complexities and costs involved in the transition to sustainable models, says Mohamed Bouker, partner at Deloitte. His advice: prioritize transparency and honesty with stakeholders, even when it’s uncomfortable.

Read more

Women operate in a fundamentally different context from men. When female leaders see other women facing similar challenges to what they themselves are facing, it becomes easier to distinguish between personal obstacles and obstacles which are systemic. This said, a program specifically for men could be a good idea too, according to Maartje Laterveer.

Read more

Navigating towards sustainability and innovation? It falls on the CFO to redirect the company's course. The financial leader faces a multitude of responsibilities: from CSRD reporting obligations and monitoring economic and geopolitical uncertainties to exploring sustainability and technology opportunities. Embracing this means letting go of some of the established ways of working. A leap into the unknown, was the theme at Deloitte's CFO Dinner in the Kerkzaal of H’ART Museum in Amsterdam. But, who dares wins.

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Remuneration Policy: Vision Rather Than Box Ticking

There seems to be consensus on remuneration policy in the boardrooms of the Netherlands' largest companies. From time to time, however, the remuneration of executive directors and supervisory directors does still provoke differences of opinion, as evidenced by the publicly expressed concerns of ABN AMRO's supervisory directors questioning whether the bank should increase CEO compensation to attract a better candidate. Roel van der Weele, director of executive compensation at Deloitte, writes that rewarding according to strict frameworks is everything but ideal.

Read more

CFOs, Be Honest About the Feasibility of Sustainability Ambitions

In recent years, businesses have set bold sustainability goals, but optimism is now being tempered by a more realistic understanding of the complexities and costs involved in the transition to sustainable models, says Mohamed Bouker, partner at Deloitte. His advice: prioritize transparency and honesty with stakeholders, even when it’s uncomfortable.

Read more

The Sense (and Nonsense) of Female Leadership Programs

Women operate in a fundamentally different context from men. When female leaders see other women facing similar challenges to what they themselves are facing, it becomes easier to distinguish between personal obstacles and obstacles which are systemic. This said, a program specifically for men could be a good idea too, according to Maartje Laterveer.

Read more

From Changemaker CFO to Chief Value Officer

Navigating towards sustainability and innovation? It falls on the CFO to redirect the company's course. The financial leader faces a multitude of responsibilities: from CSRD reporting obligations and monitoring economic and geopolitical uncertainties to exploring sustainability and technology opportunities. Embracing this means letting go of some of the established ways of working. A leap into the unknown, was the theme at Deloitte's CFO Dinner in the Kerkzaal of H’ART Museum in Amsterdam. But, who dares wins.

Read more
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Online only

Sustainable value creation may be rewarded, in the case of unsustainable behavior the bonus should be cut, according to former Randstad CFO and top non-executive director Robert Jan van de Kraats. He advocates for a broad social debate, in which the consequences and dilemmas of sustainable business and investment are openly stated. ‘Put the fish on the table and let everyone smell it.’

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Robert Jan van de Kraats on the Link Between Remuneration and ESG Policy

Sustainable value creation may be rewarded, in the case of unsustainable behavior the bonus should be cut, according to former Randstad CFO and top non-executive director Robert Jan van de Kraats. He advocates for a broad social debate, in which the consequences and dilemmas of sustainable business and investment are openly stated. ‘Put the fish on the table and let everyone smell it.’

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